that

Many marketers use the self$-$onncept premise that people's possessions contribute to and relicet their identitios $-$ shat is$,"$We are what we constame." According to this premise, consumers

A$)$ bay products to support their self$-$image

B$)$ rately identify with brand persenalitics

C$)$ are sfficuted by npinion leaders

D$)$ compare prostuct brands

E$)$ conduct primary research

S$)$ A mission statenient sentis as a

A$)$ statement of the organization's net protus

B$)$ plan for short$-$term sustainability

C$)$ statement of the organization's purpuse

D$)$ statement of the organization's current hiabitities

E$)$ neward plan for the organization's highty$-$skithed employees

Which of the following is true with regard to oash cows?

A$)$ They are high$-$growth, high$-$share businesses or protucts.

B$)$ They can be used to help funarice the corrpany's question marks and stars.

C$)$ They require significant cash to maintain marke share.

D$)$ They are low$-$share businesses and prectucts.

B$)$ They do not promise to be large scuroes of eash.