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That measure allows marketers to analyze the success of specific products and regions to pinpoint what is working and what is Multiple Choice profit margin
That measure allows marketers to analyze the success of specific products and regions to pinpoint what is working and what is
Multiple Choice
profit margin
return on marketing investment
gross margin
marketing expenditures
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
