that small businesses seriously consider creative ways in which to e-comn incorporate them into all operations. EXERCISES 1 Select three small businesses that engage in e-commerce. Interview the owners and ask them to describe (1) how e-commerce has added customer value and (2) the positive and negative impacts on cash flow. 2 Locate at least one small business that is a nonemployer (i.e., consists of only the owner). Interview the owner about the role that digital technology plays in the business and what his or her plans are, if any, to increase its incorporation. Find out if the business has a website. If it does, are there plans to engage in e commerce? If the business does not have a website, find out why not and whether there are any plans to create one