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The #1 brand in the men's body wash category has a 12% dollar share and has 8% of the SKU's on the shelf. Discuss the
The #1 brand in the men's body wash category has a 12% dollar share and has 8% of the SKU's on the shelf. Discuss the sales productivity of the brand for the men's body wash category for the following factors: 1. SKU shelf space compared to dollar share 2. SKU growth opportunity 3. Is the sales productivity positive or negative? Support your
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