The $\_\_\_\_\_\_\_\_\_\_\_\_$ section of the marketing plan states what the company wants to accomplish through marketing activities, using a$($n$)\_\_\_\_\_\_\_\_\_\_\_$ of where the firm stands in the market.

Question $20$ options:

marketing objectives; performance evaluation

marketing strategies; implementation timetable

SWOT analysis; marketing concept

marketing objectives; SWOT analysis

environmental analysis; SWOT analysis