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The 3 companies will be analyzed: Haier (founded in China), Electrolux (founded in Sweden), and Whirlpool (founded in USA). Each of these companies has several

The 3 companies will be analyzed: Haier (founded in China), Electrolux (founded in Sweden), and Whirlpool (founded in USA). Each of these companies has several brand names, which may be specific to one geography. They are using three geographic areas: China, France, and the United States. Analyze the results for the 3 companies across the three markets using external analysis frameworks (PESTEL).

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