The 7 Ps of Services Marketing

The traditional marketing mix or known as the 4 Ps of marketing mix does not cover managing the customer interface. Hence the need to extend by adding three (3) Ps associated with service deliveryprocess, physical environment, and people. Collectively, these seven elementsthe "7 Ps" of services marketingrepresent the ingredients required to make viable strategies for meeting customer needs profitability in a competitive marketplace.

Questions:

1. "The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business." Do you agree with this statement? Why or why not?
2. Why is time so important in services?

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