The 74 million members of the baby boomer generation are aging, with the oldest members in their early sixties*. Outlines the marketing opportunities and threats associated with this demographic trend for the hospitality and travel industry.

1.Part A - Q1

1.1.Introduction

Introduction to the baby boomers

Global impact, key trends and key features

1.1.Analysis of baby boomer generation

Application of STP concept

oDifferent segmentation strategies

oIdentify the target market and positioning

Selecting effective market segment/s

Opportunities

Threats

Impact towards hospitality and travel industry