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The A case 1 . What changes, if any, should Lucy Morris ask Frank Greystock to make in his discounted cash flow ( DCF )
The A case
What changes, if any, should Lucy Morris ask Frank Greystock to
make in his discounted cash flow DCF analysis? Why? What should
Morris be prepared to say
To the Transport Division,
To the director of sales,
To her assistant plant manager, and
To the analyst from the Treasury Staff?
How attractive is the Merseyside project? By what criteria?
Should Morris continue to promote the project for funding
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