Question
The ABC marketing consulting firm found that a particular brand of musical device has the following demand function: Q md d = 10,000 - 200P
The ABC marketing consulting firm found that a particular brand of musical device has the following demand function:
Qmdd = 10,000 - 200P + 0.03Pop + 0.6M + 0.2A
where Qmdd = quantity of musical devices demanded, P = own-price of a musical device, Pop = population, M = disposable household income, and A = own-advertising expenditure. Assume that P = $300, Pop = 1,000,000, M = $30,000, and A = $15,000.
a. Calculate the own-advertising elasticity of demand. (4 points)
b. Obtain the demand function. (2 points)
c. Suppose that the supply function for musical devices is Qmds = 21,000 + 300Pand calculate the equilibrium price and equilibrium quantity. (4 points)
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