The ABCD Groups delegation arrived in Mombasa, Kenya, on 12th September for a meeting with officials from Kenya Agriculture and Livestock Research Organization, Kenya National Trading Corporation and Kenya Ports Railways The President of their country had entered into an agreement with Kenya to establish strong trade connections and help nurture the growing economies of both countries involved The chairman of ABCD group saw this as an opportunity to expand his group's presence in a new market, eventually spreading throughout the African continent About ABCD Group ABCD Group is the biggest FMCG in Malaysia, having over 60 popular brands with over 200 franchises spread in 10 countries ABCD has become one of the most trusted names where families turn to a wide range of household products, personal care, and food beverage, and expect ABCD to provide uncompromising quality products The brands have been passed down from generation to generation With its advanced manufacturing technologies, world class facilities and stringent quality assurance, ABCD products meet the highest industry standards By remaining innovative and delivering high quality products over the course of more than 70 years, ABCD honours its commitment to improve the daily lives of consumers and demonstrates the extent to which the company values its customers Innovation and keeping up with changing consumer tastes have allowed ABCD to remain at the forefront of the consumer goods market What needs to be done You are a Deputy Manager at the Department of International Business Development at ABCD group Your performance has been outstanding since the start of 2023, and you wanted a platform to showcase your talents how you are ready for a role with more responsibilities You have been tasked to conduct a thorough research and submit a business proposal within the next 7 days So far, your research scientist has been able to source some data and information (attached in annexure) You need to present a strong business case to the Board of directors, as this was exactly the chance you were hoping for As ABDC is in the FMCG industry, sugar crude palm oil production, processing, and manufacturing of various finished goods was the backbone of the group The following tasks needs to be done with utmost accuracy and presented I Gather data, conduct primary and secondary research about Crude palm oil Edible oil and other by products, sugar production and sales II Design a robust business model to penetrate the market in African countries like Kenya, Somalia, Niger, Congo, Nigeria etc III Prepare a business proposal for submission e, A Or Annexure 1 Kenya Import and Export Data, 2022 HSN CODE 2905 45 1511 11 1513 21 1511 90 1513 29 3823 19 3823 19 1517 90 1518 00 NOTE Glycerine Palm Oil Crude Crude Palm Kernel 2 Average Cooking Oil Prices in Kenya Brand Type Avena Vegetable Bahari Vegetable Bertoli Olive Borges Olive Captain Cook Com Chipsy Vegetable Fat Cowboy Vegetable Fat Elianto Com Products Fresh Fri Vegetable Golden Fry Vegetable Kasuku Vegetable Fat 100 ml Rbd Palm Oil Rbd Palm Kernel Oil Pal Fatty Acid Distillate Palm Kernel Fatty Acid Distillate Shortening Used Cooking Oil N A For the unavialble figures the KRA and KNBS data is to small to be calculated 125 200 ml ml 445 886 250 400 ml ml 122 500 ml 197 157 1380 1757 192 192 367 Metric Ton 167 219 2 925 763,000 600 38,150 N A N A N A Import 279 700 750 ml inl 2425 Million KSH 1000 ml 550 377 700 144 400 495 7 220 N A NA N A 590 299 434 N A 1 1090 738 738 Metric Ton 857 350 114 942 N A 5,747 4000 3000 2000 ml inl ml 350 645 292 562 1025 759 1364 N A N A 1607 N A N A 2,500 Export 1541 1541 Million KSH 5000 ml 1610 1289 2365 2388 84 15,000 N A 780 N A N A N A N A 10000 ml 2375 2320 4585 5010 1330 2529 KSH 20000 ml inl 4780 $100 9065 10131 4999 DO DO 3 6 C Q

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The ABCD Groups delegation arrived in Mombasa, Kenya, on 12th September for a meeting with officials from Kenya Agriculture and Livestock Research Organization, Kenya National

The ABCD Group’s delegation arrived in Mombasa, Kenya, on 12th September for a meeting with officials from Kenya Agriculture and Livestock Research Organization, Kenya National Trading Corporation and Kenya Ports & Railways. The President of their country had entered into an agreement with Kenya to establish strong trade connections and help nurture the growing economies of both countries involved. The chairman of ABCD group saw this as an opportunity to expand his group's presence in a new market, eventually spreading throughout the African continent.

About ABCD Group:

ABCD Group is the biggest FMCG in Malaysia, having over 60 popular brands with over 200 franchises spread in 10 countries.
ABCD has become one of the most trusted names where families turn to a wide range of household products, personal care, and food & beverage, and expect ABCD to provide uncompromising quality products. The brands have been passed down from generation to generation. With its advanced manufacturing technologies, world-class facilities and stringent quality assurance, ABCD products meet the highest industry standards. By remaining innovative and delivering high-quality products over the course of more than 70 years, ABCD honours its commitment to improve the daily lives of consumers and demonstrates the extent to which the company values its customers.
Innovation and keeping up with changing consumer tastes have allowed ABCD to remain at the forefront of the consumer goods market.

What needs to be done:

You are a Deputy Manager at the Department of International Business Development at ABCD group. Your performance has been outstanding since the start of 2023, and you wanted a platform to showcase your talents & how you are ready for a role with more responsibilities.
You have been tasked to conduct a thorough research and submit a business proposal within the next 7 days.
So far, your research scientist has been able to source some data and information. (attached in annexure).
You need to present a strong business case to the Board of directors, as this was exactly the chance you were hoping for.
As ABDC is in the FMCG industry, sugar & crude palm oil production, processing, and manufacturing of various finished goods was the backbone of the group.

The following tasks needs to be done with utmost accuracy and presented:
I. Gather data, conduct primary and secondary research about Crude palm oil - Edible oil and other by-products, sugar production and sales.
II. Design a robust business model to penetrate the market in African countries like Kenya, Somalia, Niger, Congo, Nigeria etc.
III. Prepare a business proposal for submission

student submitted image, transcription available below

e, [A] Or Annexure: 1. Kenya Import and Export Data, 2022 HSN CODE 2905.45 1511.11 1513.21 1511.90 1513.29 3823.19 3823.19 1517.90 1518.00 NOTE Glycerine Palm Oil Crude Crude Palm Kernel 2. Average Cooking Oil Prices in Kenya: Brand/Type Avena/Vegetable Bahari/Vegetable Bertoli/Olive Borges/Olive Captain Cook/Com Chipsy/Vegetable Fat Cowboy/Vegetable Fat Elianto/Com Products Fresh Fri/Vegetable Golden Fry/Vegetable Kasuku/Vegetable Fat 100 ml Rbd Palm Oil Rbd Palm Kernel Oil Pal Fatty Acid Distillate Palm Kernel Fatty Acid Distillate Shortening Used Cooking Oil N/A For the unavialble figures the KRA and KNBS data is to small to be calculated 125 200 ml ml 445 886 250 400 ml ml 122 500 ml 197 157 1380 1757 192 192 367 Metric Ton 167 219 2.925 763,000 600 38,150 N/A N/A N/A Import 279 700 750 ml inl 2425 Million KSH 1000 ml 550 377 700 144.400 495 7.220 N/A NA N/A 590 299 434 N/A 1 1090 738 738 Metric Ton 857 350 114.942 N/A 5,747 4000 3000 2000 ml inl ml 350 645 292 562 1025 759 1364 N/A N/A 1607 N/A N/A 2,500 Export 1541 1541 Million KSH 5000 ml 1610 1289 2365 2388 84 15,000 N/A 780 N/A N/A N/A N/A 10000 ml 2375 2320 4585 5010 1330 2529 KSH 20000 ml inl 4780 $100 9065 10131 4999 DO DO 3 6 C Q

Step by Step Solution

There are 3 Steps involved in it

Step: 1

I Gather Data and Conduct Research on Crude Palm Oil and Sugar Production 1 Crude Palm Oil Obtain data on global crude palm oil production consumption and trade This can be sourced from industry repor... blur-text-image