The ability to attract and retain top talent is an on-going task of the HR Professional. Social media networks, career pages, and marketing/promotional content are venues from which your employer brand and job openings should be shared, but with the potential of hundreds of visitors to each it is easy to become inundated with potential candidates. Numerous applications sound great until you quickly realize the majority of those candidates are unqualified. It's also possible for those venues to be utilized in what you believe is the proper way, and still lack a response or interest from your target audience. To improve the recruitment process and to increase candidate interest in your company, organisations need to set in place a strategic recruitment process to get the right hire. A strategic approach considers organisational goals and objectives. Its main aim is to align various key elements of HRM like recruitment and selection so that they function in tandem with other functions to achieve organisational goals. Considering the above, provide a sound rationale for an organisation adopting a sound approach to strategic recruitment and selection, indicating methods that may assist in this regard