The ability to avoid TV advertising has increased with the greater use of DVRs, ad blockers, cable cutting, and streaming services. To combat this trend, advertisers have integrated their ad messages into editorial content, a strategy known as native advertising. The purpose is to increase the likelihood that viewers will notice these ads.

1. Describe two examples of companies using native advertising. In so doing cite

: The purpose of the campaigns

: The results of these campaigns.

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