The above screenshot presents the quarterly visitor data of an e-commerce site. The owner of this e-commerce site wants to invest inonly one of the followingacquisition channels for the next quarter.

• Organic Search
• Direct
• Referral
• Display
• Social
• Affiliates
• Paid Search

You're about to close a deal with the owner of this e-commerce company to manage their digital marketing operations. As this company's prospective digital marketing consultant,which acquisition channel would you recommendto the owner invest in next quarter?Why?

All accounts > UA - Google Merchandi Analytics 1 Master View Q Try searching "Week over Week Growth of Sessions" A Home Explorer Customisation Summary Site Usage Goal Set 1 E-commerce REPORTS Users * VS Select a metric Real-time Users Audience 3,000 Acquisition 2,000 Overview 1,000 All Traffic 2 Jun 3 Jun 4 Jun 5 Jun 6 Jun 7 Jun 8 Jun 9 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Jun 16 Jun 17 Jun 18 Jun 19 Jun 21 Jun 22 JI Channels Treemaps Primary Dimension: Default Channel Grouping - Source/Medium Source Medium Other Source/Medium Plot Rows Secondary dimension . Sort Type: Default Referrals Acquisition Behaviour Google Ads 0 Default Channel Grouping Avg. Session Duration Search console Users 7 New Users ? Sessions ? Bounce Rate ? Pages/Session ? Social 50.619 47,271 67,614 48.98% 4.73 00:03:03 Campaigns % of Total: 100.00% % of Total: 100.12% % of Total: 100.00% Avg for View: 48.98% Avg for View: 4.73 Avg for View: 00:03:03 (50,619) (47,214) (67,614) (0.00%) (0.00%) (0.00%) Behaviour O 1. Organic Search 25,909 (49.17%) 23,467 (49.64%) 32,058 (47.41%) 54.53% 3.81 00:02:27 Conversions 0 2. Direct 9,133 (17.33%) 8,878 (18.78%) 11,632 (17.20%) 35.62% 5.63 00:03:58 O 3. Referral 7,276 (13.81%) 5,319 (11.25%) 11,571 (17.11%) 29.46% 7.81 00:05:26 O 4. Display 5,003 (9.49%) 4,873 (10.31%) 6,115 (9.04%) 77.91% 2.78 00:00:49 0 5. Social 2,458 (4.66%) 2,362 (5.00%) 2,615 (3.87%) 57.71% 3.89 00:01:19 0 6. Affiliates 1,337 (2.54%) 1,209 (2.56%) 1,555 (2.30%) 63.22% 2.36 00:01:53 0 7. (Other 814 (1.54%) 571 (1.21%) 951 (1.41%) 33.86% 5.20 00:03:06 0 8. Paid Search 764 (1.45%) 1,117 (1.65%) 5.54 00:03:39 2. Attribution BETA 592 (1.25%) 45.39% ON FOR DATA SCIENCE IBM. CIENCE FOUNDATION IBM. SNOIL Snapchat tableau Google AMERICAN MARKETING Ads amazon Manager FACEBOOK Community BLUEPRINT CERTIFIED AM> ASSOCIATION Analytics advertising Leader semrusH Certified Certified CERTIFIED Digital Marketing Associate Professional Certified Marketer * * COGNITIVE CLASS & Focus Google Ads COGNITIVE CLASS Certified Certified