Question
The accountants at French Perfumery decided to increase the price of a scent called Breezy by 11 %, from $ 6.42 per bottle to $
The accountants at French Perfumery decided to increase the price of a scent called Breezy by 11 %, from $ 6.42 per bottle to $ 7.13 . French's accountants expect the 11 % price increase to reduce unit sales by 21 %. Current sales are 214,000 bottles, and total variable costs are $ 856,000 .
Required
Estimate the pretax profit effect of the price change, assuming no effect on the variable cost rate, on total fixed costs, or on sales of other products. (Hint: Calculate the contribution margin at the old and new prices and volumes.) (Round answers to 0 decimal places.)
Contribution margin (old) | $ |
Contribution margin (new) | $ |
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