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The accounting rate of return is measured as follows: a) Average annual profit expressed as a percentage of the total funds invested in the project.

The accounting rate of return is measured as follows:

a)Average annual profit expressed as a percentage of the total funds invested in the project.

b)Average annual profit expressed as a percentage of the average funds invested in the project.

c)Total profits expressed as a percentage of the average funds invested in the project.

d)Total profits expressed as a percentage of the total funds invested in the project.

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