Question
The ad campaign for EnviroKidz organic animal cookies states that the cookies are gluten-free. What does this advertising highlight? a. a product attribute b. the
The ad campaign for EnviroKidz organic animal cookies states that the cookies are gluten-free. What
does this advertising highlight?
a. a product attribute
b. the creation of brand loyalty
c. a product benefit
d. a loyalty reward
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
