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The Adamson s household woke up one morning and found that their kitchen floor was soaked with water. Upon investigation, they found that their fridge
The Adamsons household woke up one morning and found that their kitchen floor was soaked with water. Upon investigation, they found that their fridge was leaking for the fourth time this year. The father then decides it is finally time to purchase a new fridge. Susie asks her father to please get a fridge with a water dispenser. Roger asks for a fridge that has a compartment to store his soft drinks. Mom requests that the fridge has a mirrored door while the father just wants a fridge that does not leak. The family approaches a Game Stores to purchase a fridge. The salesperson suggests to them to purchase their latest Samsung at the cost of R as it satisfies all their desires.
Illustrate the consumer buying decision making process that the Adamson family underwent and explain each stage I detail.
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