Sainsbury’s Supermarket Plc a major British supermarket chain has appointed you as a consultant. Once the current coronavirus pandemic is over, the company is considering investing overseas as global expansion is perceived at this time to be a potentially important element of the company’s long-term strategic goals. In particular Sainsbury’s have been looking closely for some time at a number of diverse markets in Spain.

1. Analysis of political, economic, cultural, legal and ethical risks in Spain :

- Political Risk: use Root Model

- Incidence of cultural/ethical risks exist in UK and Spain (Other factors such as the extent of govt. influence in business, product offerings, the significance of religion, the existence of an ethnic mix, the degree of toleration of differences, the extent of censorship of information)