Question
The adult population of the US is 210 million The adult population in Portland, OR is 2.4 million Total sales in the retail coffee/espresso shop
The adult population of the US is 210 million
The adult population in Portland, OR is 2.4 million
Total sales in the retail coffee/espresso shop category nationally are $1.9 billion
Sales in Portland for that category are $38 million
The sales for Starbucks nationwide are $906 million
Starbucks' sales in Portland are $21.65 million
(Remember the convention for CDI and BDIs - they are expressed as whole numbers.)
Compute the CDI for Portland. Show your math.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
