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The advertisement of Dior perfume. https://www.youtube.com/watch?v=ZeblswbR7YA&list=RDCMUC6xD-jKli-_qIYXDTsNv4dw&start_radio=1&t=17 What is the target customer's likely buyer readiness state? Are they at unawareness, awareness, knowledge, liking, preference, conviction, or
The advertisement of Dior perfume.
https://www.youtube.com/watch?v=ZeblswbR7YA&list=RDCMUC6xD-jKli-_qIYXDTsNv4dw&start_radio=1&t=17
- What is the target customer's likely buyer readiness state?Are they at unawareness, awareness, knowledge, liking, preference, conviction, or purchase?
- What is the appropriate communication objective?Is it to inform, persuade, or remind?
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