Question
The advertising director of a large retail store in Columbus, Ohio, is conside- ring three advertising media possibilities: (1) ads in the Sunday Columbus Dis-
The advertising director of a large retail store in Columbus, Ohio, is conside- ring three advertising media possibilities: (1) ads in the Sunday Columbus Dis- patch newspaper, (2) ads in a local trade magazine that is distributed free to all houses in the city and northwest suburbs, and (3) ads on Columbus' WCC-TV station. She wishes to obtain a new-customer exposure level of at least 50%
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The Vendor Management Office
Authors: Stephen Guth
1st Edition
1435703839, 978-1435703834
