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The advertising for Victoria Secret Pink should target both the users (teenagers) as well as the buyers (parents). What should be the focus of the
The advertising for Victoria Secret Pink should target both the users (teenagers) as well as the buyers (parents). What should be the focus of the television advertisement strategy for Victoria Secret Pink, the F (frequency) or R (reach) if the brand were to take off in a more conservative parts of the world like Asia or the Middle East (as stated in the last paragraph of this case)?
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