Question
The advertising manager at Lay SA is concerned about the low level of sales of its new product, Lay Native Potatoes. Take a sample of
The advertising manager at Lay SA is concerned about the low level of sales of its new product, Lay Native Potatoes. Take a sample of 1,500 people, of whom 978 declare that the product, due to its packaging, does not appear to be from the Lay brand. At the 99% confidence level, what would be the estimate of the proportion of people with a wrong opinion of the packaging of this new product?
What would you advise the advertising manager?
Step by Step Solution
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Step: 1
To estimate the proportion of people with a wrong opinion of the packaging of Lay Native Potatoes we can use the sample proportion and calculate a con...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
