The agency has a client "Fancy Mama Products" who makes various high end household appliances and gadgets for the consumer/home goods and they have decided that they need to come out with a new product in order to generate new revenues. Here is what Buzz needs to do: Complete a Product Life Cycle Analysis Choose three existing products from the same industry and identify their CURRENT life cycle stage (introduction, growth, maturity, decline). Explain the reasons for why they are in the selected life cycle stages and the factors that have influenced each stage. Next--come up with a new product idea: Based on your analysis of the existing products and potential gaps in the market, identify a new product idea that you believe will succeed in the market. Who are the potential customers, competition, and demand for the new product? Develop product concept and provide a detailed description of its features, benefits, and unique selling points so you can convince Fancy Mama to go ahead with this product idea. Submit a 3-4 page word document that includes both the PLC analysis and your new product proposal.