The AIDA model

A marketing manager must understand that the most pertinent promotional objectives should depend on the market situation and target market. The basic promotion objectives fit very neatly with an action$-$oriented model called AIDA. The AIDA model consists of four promotion tasks: $1)$ to get Attention, $2)$ to hold Interest, $3)$ to arouse Desire, and $4)$ to obtain Action.

The goal of this activity is to demonstrate your understanding of the AIDA process. In this activity, you will read a description of a promotion and decide which AIDA category it best represents.

Group the companies to the promotion task of the AIDA model to which they represent. Move each label to the correct drop zone box. The notes button next to a label provides more information.