The aim of this assignment is to create cross-cultural awareness in terms of global business.When dealing with international business as a manager or an executive, it is required to understand the cultural sensitivity related to various cultures as most multi-national are spread across the world in different continents.

You are a marketing executive at a multi-national firm based out of Seattle, United States with offices in different continents. Your company is a manufacturer of medical supplies and equipment. The marketing team is waiting for a cultural competency brief from you regarding an upcoming meeting in Dubai, UAE (United Arab Emirates), where they have to negotiate a medical supplies sale contract with a local company.

1) create a short brief on the cultural sensitivities and possible barriers in terms of the business meeting and the marketing strategy.

2)Proposevalid solutions that can overcome these cultural barriers and ensure that the meeting is smoothly conducted.