the air arabia's strategy case 1

1-what growthdoes air arabia seem to be using? what corresponding advantage do you think air arabia has?

2- how might a swot analysis be useful for air arabia?

3- visit air arabia website. what information could you get from about airline's strategic direction?

4- get a company's last financial results from the airline website. how is the company performinng? to what factor could one attribute positive or negative performance?

1 of 2 YOUR A MANAGER mymanagementlah form www. CASEPPLICATION Al Ara A Strategy Moden North Ave Part Two P Don Go som h oc 190 Part Two Planning subcontinent, South and Central Asia, Africa, and Europe. It wants to increase its fleet to over 50 by 2015 and establish more hubs to link the Arab world to Africa and Europe Is this strategy working? The past fow years have seen positive results for the airline, although the indus- try's troubled global performance has lately impacted the airline negatively, largely due to increased fuel costs and continuous competitive pressures. Company off cials, however, have expressed their satisfaction with "Air Arabia's solid performance despite overall challeng ing market conditions." Discussion Questions: 1. What growth strategy does Air Arabia appear to be using? What corresponding advantage do you think Air Arabia has? 2. How might a SWOT analysis be useful to Air Arabia? 3. Visit the Air Arabia website. What information could you get about the airline's strategic direction? 4. Get the company's latest financial results from the airline's website. How is the company performing? To what factors could one attribute positive or nego tive performance? Source: "Welcome to All Arbie prasentation. Alt Arabia, www.ara.com, 2010 1 of 2 YOUR A MANAGER mymanagementlah form www. CASEPPLICATION Al Ara A Strategy Moden North Ave Part Two P Don Go som h oc 190 Part Two Planning subcontinent, South and Central Asia, Africa, and Europe. It wants to increase its fleet to over 50 by 2015 and establish more hubs to link the Arab world to Africa and Europe Is this strategy working? The past fow years have seen positive results for the airline, although the indus- try's troubled global performance has lately impacted the airline negatively, largely due to increased fuel costs and continuous competitive pressures. Company off cials, however, have expressed their satisfaction with "Air Arabia's solid performance despite overall challeng ing market conditions." Discussion Questions: 1. What growth strategy does Air Arabia appear to be using? What corresponding advantage do you think Air Arabia has? 2. How might a SWOT analysis be useful to Air Arabia? 3. Visit the Air Arabia website. What information could you get about the airline's strategic direction? 4. Get the company's latest financial results from the airline's website. How is the company performing? To what factors could one attribute positive or nego tive performance? Source: "Welcome to All Arbie prasentation. Alt Arabia, www.ara.com, 2010