The Alpine House, Inc., is a large retailer of snow skis. The company assembled the information shown below for the quarter ended March 31: Amount Sales $ 960,000 Selling price per pair of skis $ 400 Variable selling expense per pair of skis $ 48 Variable administrative expense per pair of skis $ 18 Total fixed selling expense $ 140,000 Total fixed administrative expense $ 115,000 Beginning merchandise inventory $ 80,000 Ending merchandise inventory $ 110,000 Merchandise purchases $ 320,000

Required:

1. Prepare a traditional income statement for the quarter ended March 31.

2. Prepare a contribution format income statement for the quarter ended March 31.

3. What was the contribution margin per unit?