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The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with electronic trades handled by discount brokers. As part

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The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with electronic trades handled by discount brokers. As part of the survey, members were asked to rate their satisfaction with the trade price and the speed of execution, as weli as provide an overall satisfaction rating. Possible responses (scores) were no opinion (0), unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4), For each broker, summary scores were computed by computing a weighted average of the scores provided by each respondent. A portion the survey results follow (AAll web site, February 7, 2012). Click on the datafle logo to reference the data. DATA (a) Develop an estimated regression equation using trade price and speed of execution to predict overall satisfaction with the broker. Let xi represent satisfaction with Trade Price. (a) Develop an estimated regression equation using trade price and speed of execution to predict overali satisfaction with the broker. Let x i represent satistaction whth Trade Price. Let x z represent sotisfoction wh speed execution. If requifed, round your answers to four decimal places. For subtractive or negative numbe use a minus sign even if there is a + sign before the blank. (Example: -300 ) What is the coefticient of determination? If required, round your arsenern to four decinal places. Iiserpret the coefficene of determinatson, If required, round vour anawer to one decimal places. The regreision model explaies approwimately Wo the variation in the values of overall satisfaction in the sample. (b) Uie the lest to determine the signicance of each independent varable. What are your conciusions at the 0.05 level of significance? Wi conclude that l=0. That is, there everset satisfaction w th the efectoonc trase. - relationsho between satisfaction with trade price and We cencluce that =0, Thet is, there execution and overall sabsfaction with the electronic made. a retstishihip between satisfaction with speed of (c) Interpret the estimated regression parameters. Are the relationships indicated by these estimates what you would expect? (1) 0 is the estimated overall satisfaction with the electronic trade when satisfaction with trade price and speed of execution are both 0 . 1 is the estimated change in overali satisfaction with the eiectronic trade if satisfaction with trade price is heid constant and there is a 1 point increase in satisfaction with speed of execution. 2 is the estimated change in overall satisfaction with the electronic trade if satisfaction with speed of execution is held constant and there is a 1 point increase in satisfaction with trade price. (ii) 0 is the estimated overall satisfaction with the electronic trade when satisfaction with trade price and speed of execution are both 0 . t is the estimated change in overall satisfaction with the electronic trade if satisfaction with speed of execution is held constant and there is a 1 point increase in satisfaction with trade price. 2 is the is the estimated change in overall satisfaction with the electronic trade if satisfaction with trade price is held constant and there is a 1 point increase in satisfaction with speed of execution. (iii) 0 is the estimated overall satisfaction with the electronic trade when satisfaction with trade price and speed of execution are both 1 . t is the estimated change in overall satisfaction with the electronic trade if satisfaction with speed of execution is held constant and there is a 1 point increase in satisfaction with trade price. z is the is the estimated change in overall satisfaction with the electronic trade if satisfaction with trade price is held constant and there is a 1 point increase in satisfaction with speed of execution. (iv) 0 is the estimated overall satisfaction with the electronic trade when satisfaction with trade price and speed of execution are both 1 . 1 is the estimated change in overall satisfaction with the electronic trade if satisfaction with trade price is held constant and there is a 1 point increase in satisfaction with speed of execution. 2 is the estimated change in overall satisfaction with the electronic trade if satisfaction with speed of execution is held constant and there is a 1 point increase in satisfaction with trade price. (d) Finger Lakes Investments has developed a new electronic trading system and would like to predict overall customer satisfaction assuming they can provide satisfactory levels of service levels (3) for both trade price and speed of execution. Use the estimated regression equation developed in part (a) to predict overall satisfaction level for takes Investments if they can achieve these performance levels. If required, round your answer to one decimal places. Do not round intermediate calculations. (e) What concerns (if any) do you have with regard to the possible responses the respondents could select on the survey? The input in the box below will not be graded, but may be reviewed and considered by your instructor

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