The American Cancer Society takes out newspaper advertisements alerting readers to the seven danger signals of cancer. The ads include a plea for funds, accompanied by a coupon asking for the donors name, address, and amount of contribution. Should activity cost be allocated between fund raise and programs ?

		Yes, it meets the Audience criteria
		Yes, it meets Purpose criteria
		Yes, it meets -Purpose Audience Conten
		No. It should be classified as fund raising cost only.