The American market
1) Introduction (5\%) - Whioh foreign oountry have you selected for your market analyzis? - Give a brief description of your rationale for seleofing this oountry in the first place 2) General Market Altractiveness (20\%) - Market Size \& Growth: esfimated industry sales for next 3 to 5 years check whether you can find more fine-grained data. - Compefitive intenaity: no. of competitors, strongest competitors [are these domestic or international firms?'] - Geographioal Distanoe \& Infrastruoture: Physical distance, accessiblity fi.e. expected transport costs), weather conditiona. 3) Cultural Constraints (20\%) - Cultural Distanoe: Are consumers in the foreign market culturally different from consumers? If yes, in which respects? is your research reliable? - Cultural Norms: What does the products mean for these countries' consumers? - How likely are oonoumens in the foreign markef to aooept produots? Are conoumers already familiar with this type of product offering or would need to "educate" them? How much customisation do you think you will need? 4) Eeonomic Constraints (10\%) - Eoonomio Distanoe: How does the economic situation in the foreign market differ from the situation? - Are oonsumers likely to be able to spend muoh money on produofs? How large is the respective share of population that could afford buying lower vs. higher priced. 5) Pollileal/Legal Constraints (10\%) - Administrafive Distanoe: How does the foreign country differ with regard to its political and legal system? [E.g. is the country politically stable for instance with respect to the acceptability of FDI?) 6) SWOT model - Overview (15\%) - Evaluate the secondary data that you have collected in sections and analyse the SWOT. - Briefly point out major problems and opporturifies requiring attention in the marketing mix. 7) Recommendations (10\%) - Given the results of your market audit, would you recommend entering this market? - Do you see a good fit with objectives/strategy? 8) Qually of Researeh (10\%) 1) Introduction (5\%) - Whioh foreign oountry have you selected for your market analyzis? - Give a brief description of your rationale for seleofing this oountry in the first place 2) General Market Altractiveness (20\%) - Market Size \& Growth: esfimated industry sales for next 3 to 5 years check whether you can find more fine-grained data. - Compefitive intenaity: no. of competitors, strongest competitors [are these domestic or international firms?'] - Geographioal Distanoe \& Infrastruoture: Physical distance, accessiblity fi.e. expected transport costs), weather conditiona. 3) Cultural Constraints (20\%) - Cultural Distanoe: Are consumers in the foreign market culturally different from consumers? If yes, in which respects? is your research reliable? - Cultural Norms: What does the products mean for these countries' consumers? - How likely are oonoumens in the foreign markef to aooept produots? Are conoumers already familiar with this type of product offering or would need to "educate" them? How much customisation do you think you will need? 4) Eeonomic Constraints (10\%) - Eoonomio Distanoe: How does the economic situation in the foreign market differ from the situation? - Are oonsumers likely to be able to spend muoh money on produofs? How large is the respective share of population that could afford buying lower vs. higher priced. 5) Pollileal/Legal Constraints (10\%) - Administrafive Distanoe: How does the foreign country differ with regard to its political and legal system? [E.g. is the country politically stable for instance with respect to the acceptability of FDI?) 6) SWOT model - Overview (15\%) - Evaluate the secondary data that you have collected in sections and analyse the SWOT. - Briefly point out major problems and opporturifies requiring attention in the marketing mix. 7) Recommendations (10\%) - Given the results of your market audit, would you recommend entering this market? - Do you see a good fit with objectives/strategy? 8) Qually of Researeh (10\%)
