The annual business symposium organised by the Ministry of Finance brings together all the various business professionals from different financial services industries to discuss topics of current interest.

One of the many debates on the agenda has the following theme:

$$Marketing $$ an invaluable tool or a waste of money?$$

The debate is one wherein a panel of speakers take one point of view arguing in favour of marketing and another panel of speakers who argue against the need of marketing. The symposium is attended by a group of live audience and is also broadcast on the National television station.

QUESTION

You are one of the panellists representing the insurance industry arguing in favour of marketing.

You seek to promote the role of marketing and the effectiveness of having a structured marketing strategy in place, providing convincing examples of how marketing effectively returns tangible results to the firm.

Prepare your speech.