The answer should cover the following criteria

You were consulted by H Cumberbirch \& Son Limited to build them a Strategic Management solution model and approach for change to improve their reputation, organization culture and consequently the company business. H Cumberbirch \& Son Limited has been sentenced following an incident where two bricklayers fell from height during the construction of a parapet wall. An investigation by the Health and Safety Executive (HSE) found that H Cumberbirch \& Son Limited did not properly plan the work at height, in that the risk assessment and method statement failed to consider how the parapet wall would be constructed and how the risk of falling from height would be prevented. Determining a strategic plan requires the consideration of multiple internal and external attributes related to an organization. It also involves the formulation and analysis of and implementation of a strategy, including setting corporate objectives and corporate policies and taking strategic decisions. Prepare a discussion paper in which you fully explain and evaluate the strategic planning process, and the techniques adopted therein, that would be followed by H Cumberbirch \& Son Limited for the preparation of a new corporate plan. Brief description of the company (including mapping organisational culture stakeholders' groups). Describe the five components of Porters Competitive Forces Model PESTEL analysis Conduction SWOT Build a comprehensive strategy (Select strategical options, leading strategy, strategic change). Identify fundamentals of the selected strategy (definitions, mission, goals, objectives, purpose, frameworks, process)