The answer should cover the following sections for selected Brand / Product (w.r.t Clothing or Smartphone products)

i. Introduction / Overview of Product/Brand

ii. Industry analysis of similar products/Brand

iii. Competitive Analysis

iv. Positioning

v. Relevant CBMR concepts for the specific Brand Product(s)

vi. Consumer Behaviour towards that product(s) brand

vii. What are the challenges were faced by the Brand / Product(s) as compared to competitors? If Any.

viii. Do you see any more challenges in the future? If Any.

ix. Perceptual Mapping (Map - Diagram) with other competing brands. Explain whether consumer perception for the brand/product is the same as per company management expectation or different so that management need to reposition. Specify your suggestion in the recommendation section.

x. Any Recommendation(s) from you for marketing strategy for any improvement or value proposition or repositioning so that consumers can prefer that brand as against rivals.