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The answer to the following questions may be found in either the Annual Report to Stockholders or on the SEC Form 10-K. It may also

The answer to the following questions may be found in either the Annual Report to Stockholders or on the SEC Form 10-K. It may also be necessary for you to use other sources. To fully answer the questions, you must identify the source for your information and also include the answer. If the question is not applicable to your company, place NA as the answer. To identify the source use AR for Annual Report to Stockholders and 10K for the SEC Form 10-K. If something else, use Other and include the identification at the end of your answer.

FORD MOTOR COMPANY

2.2 - The Marketplace Context

Question

Source

Answer

A

What is the Standard Industrial Classification and the SIC Code for your company? List all that may apply?

B

What is the companys primary product, product group or business segment?

C

Is there a single customer that accounts for more than 10% of total net sales?

D

What is the major customer profile for your company?

E

Is there a competitor larger than your Company?

F

Which company is the most significant competitor for your Company?

G

What is the country of origin for this competitor?

H

During the past 2 years, has your Company launched a significant new product or service? If yes, what is the product or service?

I

During the past 2 years, has your company entered a new market? If yes, what is the market and where is located?

J

During the past 2 years, has your Company launched a new technology? If yes, what is it?

K

What are the technological issues for your Company? How are they described?

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