The application of correlation analysis in business is very important.

• Why would companies be interested in a correlation analysis? What insight can it provide a company?
• Provide a problem that a company is facing (fiction or real), and explain how correlation analysis can help them better understand the issue they are facing.

Helpful articles to understand the application of correlation analysis in business decision-making:

1.Gill, T. (2021). What is correlation analysis in market research? Available at: https://www.driveresearch.com/market-research-company-blog/what-is-correlation-analysis-in-market-research/

2.B2B International. (nd). Correlation Analysis. Available at:https://www.b2binternational.com/research/methods/statistical-techniques/correlation-analysis/