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The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for: O customer surplus
The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for:
O customer surplus and quality improvements.
O cost reductions and local responsiveness,
O quality improvement and product standardization.
O product standardization and cost reductions.
O customer surplus and product standardization.
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Management Information Systems
Authors: James O'Brien
7th Edition
007293588X, 9780072935882
