The arrival of social media is changing the tone and means of communication to the consumer. The 20 - 29 year olds are the most common age demographic. The acceptance of new media has accelerated: 38 years for Radio, 13 years for TV, 9 months for Facebook, etc. Is social media a cost-effective promotional channel? Can social media build brand and sales? Is it measurable? Is social media replacing the traditional media of TV, Radio, and Print? In other words, is traditional marketing dying?