Question
The Art of Customer Delight BY THOMAS A. STEWART AND PATRICIA O'CONNELL The service sector needs to break away from old manufacturing-oriented habits and embrace
"The Art of Customer Delight" BY THOMAS A. STEWART AND PATRICIA O'CONNELL
The service sector needs to break away from old manufacturing-oriented habits and embrace the discipline of designing great experiences.
- Summarize what you retained from the article
- Give opinions stemming from what they learned elsewhere or personal experiences
- find articles to support your points
- please cite references
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
