The article "McDonald Corporation" History of McDonald's and how Leader's Mission, Vision, and Value transformed the fast-food Industry's growth. Two brothers created a unique mission, an affordable meal that quickly gained popularity, creating a chain of franchises. The organization was successful and competitive until 2012 when it experienced a downfall. In 2015, the newly appointed CEO of McDonald's, Easterbrook, took a bold and strategic initiative to strengthen the company's foundation. His vision had three priorities: driving operational growth, returning the brand's excitement, and unlocking financial value. The plan aimed to "reset and rebuild the business" and bring back the glory of McDonald's. The article demonstrates how a CEO's mission, strategic plans, and implementation can help an organization achieve its goals. The CEO's plan was comprehensive and included objectives for each of the three priorities. It was structured with specific goals, a timeline of implementation, and resources for implementation. Additionally, the plan was tailored to the organization's current situation and was designed to be realistic and achievable