Marketing is about supplying benefits, not attributes. Discuss whether these benefits are of paramount importance.

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“Marketing is about supplying benefits, not attributes.”

Discuss whether these benefits are of paramount importance.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:10 AM

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Marketing is about supplying benefits, not attributes. Discuss whether these benefits are of paramount importance.

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Marketing Real People Real Choices

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