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The article Quality: A Customer Perception offered which of the following examples to illustrate the importance of perceptions, rather than objective performance / quality ,
The article "Quality: A Customer Perception" offered which of the following examples to illustrate the importance of perceptions, rather than objective performancequality in consumer judgments?
A major fastfood chain positioning several TVs around their checkout linewaiting area as a customer engagement tool leading customers to perceive wait times as shorter than objective reality
A national lawn care company TruGreen spray painting lawns green during a drought
A Ford truck perceived to accelerate slower than a competitor's because the competitor's truck was louder, hesitated a bit when one stepped on the accelerator, and had a front seat that moved slightly backwards upon acceleration
None of the above were forwarded in the article
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