The assignment for this week will be a continuation of the research portion of the account planning process, with a focus on target audience.
Deliverables - Grading Criteria: a.) Research: Using data that you have researched, provide the key points on who the main consumers are in the industry (Cruise/Travel or Retail Home Improvement). Sources should be cited in MLA format.
b.) Target Audience Segments: Define 2-3 target audience segments that are fitting to your client's brand and explain why you have selected these target audiences.
c.) Target Customer Profile (Persona): Create a sample target customer profile of one segment that has the most potential for your brand. Include demographic information such as gender, age range, income range and education. Home & Garden are not actual brands, students should select the target audience that they believe is the most fitting based on market research, trends and opportunities in the