The Assignment will have two parts. The purpose of this assignment is to gain hands-on experience in researching and analyzing environmental and cultural factors in Dubai in order to prepare an integrated marketing communications campaign for an international product or service.

1) The first part of the project is a Dubai analysis. Imagine you are an expert in the Dubai market. a. Write a detailed report about Dubai, by analyzing environmental and cultural factors in Dubai in order to prepare an integrated marketing communications campaign for an international product or service. b. Propose a product or service introduction and present it in the report

2) The second part of the assignment is to develop an actual integrated marketing communications campaign using ethical practices, including media selection, logo, tagline development if necessary, and several pieces of artwork.

Instructions: Your lecture notes for course MKT443 Global Marketing will give you the basic framework ONLY of the ideas, theories, and concepts you will need to complete the assignment. You will need to make use of the required reading, extra references, and any other material you come across in the course of researching your assignment. Remember, to give reference when using or reproducing from other peoples work, and details for each source you use. Present your assignment in a minimum of 2000 words.