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The Association for Magazine Media promotes the value of advertising in traditional print magazines by citing research showing that print advertising is superior to online
- The Association for Magazine Media promotes the value of advertising in traditional print magazines by citing research showing that print advertising is superior to online ads with regard to its ability to deliver a reading experience that supports comprehension of and connection with an advertiser's message. Discuss some of the reasons why print ads may be superior to online ads.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
