Question
The Astro Marketing Brand Manager was looking at data for the smallest product Zota in the portfolio. The average selling price per unit was $0.79.
The Astro Marketing Brand Manager was looking at data for the smallest product Zota in the portfolio. The average selling price per unit was $0.79. The Fixed expenses were $128,900. The Variable expenses per unit were $0.39.
What is the break-even in units for the Zota product? What is the breakeven in dollar sales for the Zota product?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
