Question
The As-You-Like-It Hamburger Shop is considering adding a new location. The investment at each of the four potential sites is the same. The price they
- The As-You-Like-It Hamburger Shop is considering adding a new location. The investment at each of the four potential sites is the same. The price they can charge for hamburgers is set by the competition in the area.
Given the information below, which site is expected to be the most profitable?
Factor | Site A | Site B | Site C | Site D |
Fixed Cost | $10,000 | $8,000 | $6,000 | $11,000 |
Variable Cost per Unit | $ 0.70 | $ 0.70 | $ 0.85 | $ 0.65 |
Price per Unit | $ 1.30 | $ 1.20 | $ 1.25 | $ 1.10 |
Forecast Volume (Units) | 20,000 | 22,000 | 18,000 | 24,000 |
Site C has the highest price per unit ($1.30) and the lowest fixed cost ($6,000). This implies that a larger profit is generated for each unit sold. Additionally, Site C is anticipated to sell the most units (24,000), which indicates that more units will be sold and more total profits would ensue. Site C is therefore anticipated to be the most profitable.
- Given the retail location coordinates and the value of material movement in the following chart, find the best supply point location using the center-of-gravity method.
Retail Outlet | Location Coordinates X, Y | Material Movement |
1 | 25, 05 | 1,500 |
2 | 17, 20 | 3,000 |
3 | 12, 12 | 1,000 |
4 | 06, 09 | 2,200 |
The best supply point location using the center-of-gravity method can be calculated by finding the average of all the x-coordinates and the average of all the y-coordinates.
Average X-Coordinate = (25+17+12+6)/4 = 15.5 Average Y-Coordinate = (5+20+12+9)/4 = 12.25
Therefore, the best supply point location using the center-of-gravity method is (15.5, 12.25).
The center-of-gravity method is a technique used to calculate the best supply point location by taking the average of all the x-coordinates and the average of all the y-coordinates. This results in the coordinates of the point that is closest to the center of the points plotted on a graph. In this case, the average of all the x-coordinates is 15.5 and the average of all the y-coordinates is 12.25, making the best supply point location (15.5, 12.25).
Tell me why my answers are wrong comparing with below:
The As-You-Like-It Hamburger Shop is considering adding a new location. The investment at each of the
four potential sites is the same. The price they can charge for hamburgers is set by the competition in the
area.
Given the information below, which site is expected to be the most profitable?
Factor Site A Site B Site C Site D
Fixed Cost $10,000 $8,000 $6,000 $11,000
Variable Cost per Unit $ 0.70 $ 0.70 $ 0.85 $ 0.65
Price per Unit $ 1.30 $ 1.20 $ 1.25 $ 1.10
Forecast Volume (Units) 20,000 22,000 18,000 24,000
ANSWER:
Compute the net profit for each site:
10,000 = $2000
8,000 = $3000
6,000 = $1200
11,000 = -$200
The best site is B.
2. Given the retail location coordinates and the value of material movement in the following chart, find the
best supply point location using the center-of-gravity method.
Retail Outlet Location Coordinates X, Y Material Movement
1 25, 05 1,500
2 17, 20 3,000
3 12, 12 1,000
4 06, 09 2,200
ANSWER:
Cx = XiWi/Wi = 14.77
Cy = YiWi/Wi = 12.90
Best supply point location has X, Y coordinates 14.77, 12.90
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