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The author of our textbook, Roger Best, does a great job on his website demonstrating the concepts via a template or exercise. Check out this

The author of our textbook, Roger Best, does a great job on his website demonstrating the concepts via a template or exercise. Check out this template at Market Potential, Market Demand and Market Share : Question 3 (rogerbest.com) . Plug in whatever numbers you want. Now, discuss two metrics in the template (and how they change when you enter in different numbers).

http://rogerbest.com/nav.cfm?A=N&C=3&P=2

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