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The average level of performance of firms in an industry is likely to be lower when the threat level of rivalin, substitutes and new entrants
The average level of performance of firms in an industry is likely to be lower when
the threat level of rivalin, substitutes and new entrants is low, but the threat level of buyers and supplies is high.
the threat level of all five forces is low
the threat level of rivaliry and substitutes is high but the threat level of suppliers, buyers and new entrants is low.
the threat level of all five forces is high.
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